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How to Show Percentages in a Pivot Table

Excel Pivot Table is a very handy tool to summarize and analyze a large dataset. The Pivot Table has many built-in calculations under Show Values As menu to show percentage calculations. In a sales dataset of different cigarettes brands in various regions, we want to learn how to show Pivot Table percentages instead of Totals to compare amounts in calculations.

Figure 1. Pivot Table Calculations

Percentage of Grand Total

In Pivot Table percentages we use % of Grand Totals calculation to compare each value to the grand total value. In our Pivot Table, Brands are placed in the Row area, Regions in the Column area and Sales Amounts in Value area. We want to show the percentage of each brand’s sales in each region while comparing with the overall Sales of all the brands across all the regions. We do the followings to change to sales amount of each brand as % of Grand Total:

  • Right click on any of the brand’s sales amount cells
  • Click on Show Values As
  • Select % of Grand Total

Figure 2. Selecting % of Grand Total

Figure 3. Showing % of Grand Total

Percentage of Column Total

The percentage of Column Total calculation is used to compare each value with the total of a column value and show as the percentage of column total in Pivot Table percentages. In our Pivot table, do the following steps to show the percentage of sales for each brand within each region:

  • Right click on any of the brand’s sales amount cells
  • Click on Show Values As
  • Select % of Column Total

Figure 4. Selecting % of Column Total

Figure 5. Showing % of Column Total

Percentage of Row Total

The percentage of Row Total in Pivot Table percentages compares each value of a row with the total value of that row and shows as the percentage. In our Pivot table, do the following steps to show the percentage of sales for each region across each brand row:

  • Right click on any of the brand’s sales amount cells
  • Click on Show Values As
  • Select % of Row Total

Figure 6. Selecting % of Row Total

Figure 7. Showing % of Row Total

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